Fuel Industries among very first to offer iphone games
Fuel Industries is not a company known for coming in late on industry trends. The Canadian interactive studio was among the first in the branded entertainment space, and one of the first to build 3d immersive worlds in a browser dating back to 2004. The same early adopter spirit holds true with their first entry into the mobile gaming realm as their new title Spinner: Prologue for iPhone launches with the iPhone App Store on July 11.
"The iPhone has done more to change the way we think about mobile interactive than any other individual device in history," said Warren Tomlin, Chief Creative Officer of Fuel Industries. "For us to wait and see with this device would be to put us in the same league with companies who waited around for the internet to catch on."
While Spinner: Prologue is just the first iteration of the gameplay, The company has more titles and applications planned in the next few months.
"Mobile has always been the black sheep of interactive marketing," said Tomlin. "Clients want to love it, but the technology has always been too limiting. This new platform gives us a way to create rich entertainment that reaches out and grabs the palm of their hand."
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