GameFly Announces Fully Integrated Campaign on Xbox LIVE

GameFly Promotion Gives Gamers a Chance to Win Metallica Concert Tickets and Brings Exclusive Subscription Offer to Xbox LIVE

GameFly, the online video game rental service, today announced a fully integrated campaign with Microsoft to execute a multi-tiered program on the Xbox LIVE^® online entertainment network. This relationship will provide another avenue for users to learn about the benefits of GameFly. The program includes a special subscription offer exclusive for Xbox LIVE members -- $5.95 for the first month of GameFly -- plus 400 Microsoft Points, which can be used to purchase downloadable content on Xbox LIVE^® Marketplace for the Xbox 360^® video game and entertainment system from Microsoft. The campaign will run now through September 13, 2008.

The GameFly presence on Xbox LIVE includes a GameFly Branded Destination Experience (BDE) which lets users learn more about GameFly, watch the newest commercial and download GameFly Themes and Gamer Pics. Additionally, Xbox LIVE members can enter the “Register and Win” Sweepstakes, with a grand prize package featuring tickets to meet and see multi-platinum recording artist Metallica perform.

“Working with Microsoft and establishing a presence on Xbox LIVE is a natural fit for GameFly,” said Sean Spector, GameFly’s co-founder and senior vice president, business development and content. “With millions of Xbox LIVE members in the U.S., this is a great way to share the benefits of GameFly with the largest gaming community in the console market.”

Yougetitback.com Launches in North America; Offers Protection for Lost or Stolen Phones, Laptops

‘Mobile Superhero’ Is First Comprehensive, Peace-of-Mind Solution to Help People Quickly Resolve Loss or Theft of Electronic Devices

Yougetitback.com today announced the North American debut of its service to help protect, recover and replace mobile devices from theft and loss.

Yougetitback protects and helps recover mobile devices—such as phones, PDAs, cameras, iPods and laptops—while preserving the sensitive information they may contain. The company’s premium service will even replace the device, if it is not recovered.

“People carry a great deal of sensitive data in their mobile phones, PDAs and laptops, such as contacts, credit card numbers, banking details and sensitive business information—not to mention personal mementos like photos of their loved ones,” said Yougetitback.com CEO Frank Hannigan.

“Most people may not give a second thought to the valuable personal information stored in their devices—until they are misplaced, lost or stolen,” he said. “Our service assures that all is not lost in such cases. If their devices go missing, we provide people peace of mind.”

“Think about it: On top of the hassle and cost of replacing your valuables, there’s a personal price to pay,” Hannigan said. “All those contacts in your cell phone. Hours of music on your iPod. Memories in your digital camera. Your whole working life in your laptop or PDA.”

According to industry reports, the number of mobile phones lost each day—in airports, on public transport, at the checkout counter or even from the roof of a moving car—is staggering. (One report called taxis a “black hole” for lost cell phones and PDAs.) Millions of cell phones are lost, misplaced or stolen each year.

Based on its experience, Hannigan said Yougetitback estimates 75 percent of lost or stolen devices registered and tagged with the company’s labels are returned to their owners.

He attributes this high level of success to the ease with which people who find lost items covered by Yougetitback can return them to their rightful owners. Many people who want to return a found item are stymied by their inability to identify the owner. Without revealing anyone’s identity, Yougetitback helps the finder get the item safely back into the right hands.

“Industry research indicates that most people want to do the right thing,” Hannigan said. “And if you make it easy and risk-free for them, as Yougetitback does, they are more than happy to see that a found item is reunited with its owner.”

Other services deal with only parts of the problem, such as lost-and-found, data backups and encryption services, Hannigan continued. But Yougetitback’s patent-pending “Mobile Superhero” is the first truly 360-degree service that addresses and covers the problem comprehensively through its three-step approach: protect recover and replace.

New Technology From Web Design Giant Gives Businesses Greater Networking Capabilities Than Ever Before

Mega Star Media, Inc. announced the beta launch of their latest technology, JumpSwitchMedia, slotted to take place in mid-October. JumpSwitchMedia, which is still pending patent, will eventually take its place among the web giant's custom made social networking media.

The company specializes in harnessing the tremendous networking capabilities taken by big name social networks like MySpace and Facebook and scaling them down to create custom made, industry niches specific websites for their clients. JumpSwitchMedia will serve as a switching mechanism for both social and dating sites, streamlining their natural resources and providing their clients with greater growth potential than ever before.

"(We are) building dreams one website at a time," says Mega Star Media, Inc. lead designer Sandra Rowley.

Rowley and her team have enjoyed a tremendous amount of success building those dreams since the company's birth in 1999. Mega Star Media, Inc.'s client base has grown from thirty to over 1600 (and growing), with over 3500 websites bearing their savvy graphic design and optimized text designed to give businesses the boost in site traffic they need to watch their business grow exponentially.

Comcast Partners with Warner Bros. Pictures’ The Dark Knight to Bring Exclusive Content to Batman Fans

Mini-movies and Behind-the-Scene Footage from the Blockbuster Film Available on Comcast On Demand, All in HD

Comcast Corporation, announced today a partnership with Warner Bros. Pictures’ The Dark Knight. This partnership provides Comcast customers with exclusive behind-the-scenes movie footage, mini-movies and trailers from one of this summer’s most-anticipated films, available on Comcast’s signature On Demand service.

Leading up to the film’s release, Comcast will launch six mini-movies, which are exclusive original-content episodes, of a show called “Gotham Tonight,” featuring the film’s actors providing commentary in character and in a news format that tell the story of what has occurred between Batman Begins and The Dark Knight. In addition to the “Gotham Tonight” segments, customers can watch exclusive behind-the-scenes footage, interviews with the cast and filmmakers, and The Dark Knight trailers, all in HD. This exclusive content is available on Comcast On Demand, www.comcast.net/thedarkknightmovie and Fancast.com. The “Gotham Tonight” episodes also can be seen at www.Gothamcablenews.com.

For Marketers, iPhone is to content what iPod is to music

Fuel Industries among very first to offer iphone games

Fuel Industries is not a company known for coming in late on industry trends. The Canadian interactive studio was among the first in the branded entertainment space, and one of the first to build 3d immersive worlds in a browser dating back to 2004. The same early adopter spirit holds true with their first entry into the mobile gaming realm as their new title Spinner: Prologue for iPhone launches with the iPhone App Store on July 11.

"The iPhone has done more to change the way we think about mobile interactive than any other individual device in history," said Warren Tomlin, Chief Creative Officer of Fuel Industries. "For us to wait and see with this device would be to put us in the same league with companies who waited around for the internet to catch on."

While Spinner: Prologue is just the first iteration of the gameplay, The company has more titles and applications planned in the next few months.

"Mobile has always been the black sheep of interactive marketing," said Tomlin. "Clients want to love it, but the technology has always been too limiting. This new platform gives us a way to create rich entertainment that reaches out and grabs the palm of their hand."

Dell College Gaming League Becomes First Official Amateur League Partner for Championship Gaming Series

Exclusive Deal Gains College Gaming League Worldwide Exposure and Brings CGS to Hundreds of U.S. College Campuses

Dell’s College Gaming League (CGL), the community for avid PC and Xbox 360 collegiate gamers and Championship Gaming Series® (CGS), have joined forces and established the CGL as the first Official Amateur League Partner of CGS.

The College Gaming League was founded as a joint venture between Dell, Intel and Microsoft as part of the Dell University program, which offers educational discounts and customized PC bundles for students, faculty and staff at thousands of participating schools across the country. League membership is free and open to all college students in the U.S. Benefits include access to public game servers for all members, exclusive offers on systems and games, member communication tools, weekly “Play with a Pro” game nights, open- and closed-ladder tournaments, a Premiere Division for top performers and a national championship tournament where school teams compete.

AOL Launches BigDownload.com

New Site Targets PC Gaming Audience with Free Downloads, Game Reviews and Industry News

AOL announced the launch of BigDownload.com, http://www.bigdownload.com, a new content- and service-centered site for the PC gaming audience providing free downloads, game reviews and industry news. BigDownload.com is the first joint project between AOL Games, http://www.games.com, and Weblogs, Inc., http://www.weblogsinc.com.

"AOL Games is adding to our network of gaming sites by bringing a one-stop online destination to computer gaming enthusiasts," said John Benyamine, Senior Product Manager, AOL Games and BigDownload.com. "In addition to serving this niche fan base, BigDownload.com provides advertisers an opportunity to reach gaming enthusiasts directly and a chance to create interesting and exclusive campaigns surrounding content.”

"Unlike competing sites, BigDownload.com offers fast and free file downloads with no required sign-up process, subscription fees or lengthy queues," said Barbara Dybwad, Senior Producer, Weblogs, Inc. "Our staff of writers eats, breathes and sleeps PC gaming so they can bring readers a deeper level of analysis. They’re also committed to a diverse range of original and community features, exemplifying BigDownload.com as a participatory media where the "audience" is encouraged to be a part of the site.”