Tuesday, November 20, 2007

Cyber Monday kicks off spending


This holiday season is set to see a horde of online shoppers purchase their Christmas gifts over the internet and it is all to start in a week, on so-called Cyber Monday.

The Monday after Thanksgiving is the traditional start of the holiday spending scramble and many online retailers have waited until now to offer their best deals. Scott Silverman, Executive Director of Shop.org, said: "As more people rely on the internet for holiday shopping, retailers have stepped up their game to compete.

"This year, promotions on Cyber Monday are extremely competitive as online retailers use an assortment of one-day specials to send shoppers online."
Currently over half of US homes have access to broadband internet and the popularity of online shopping has increased yearly of late. A poll, commissioned by Shop.org and carried out by BIGresearch, found that 54.5 percent of office workers with internet access intended on shopping from work in the coming weeks.

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