Tuesday, November 27, 2007

Chinese youth 'addicted' to the internet


Over two-thirds of young Chinese view the internet as an "essential" part of their lives, a new survey from the ad firm JWT and the investment company IAC has found.

Approximately half of the 16 to 25-year-olds surveyed said that their online lives were more rewarding and visceral than their real ones. Young American users of the internet on the other hand were shown to have a more evenly balanced view regarding the internet, the survey discovered. A full 42 percent of the Chinese youth surveyed said they felt addicted to the internet, compared with 18 percent of the Americans surveyed. However, IAC chairman Barry Diller said that he thinks there are advantages to China's embrace of the internet.

He said: "The Chinese people seem to be way ahead of Americans in living a digital life. "More activity online means a more connected and a more evolved workforce - just what China needs as it moves from being the workshop of the world to a developed economy in its own right."

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