Tuesday, September 30, 2008

Clearspring Acquires AddThis to Create the World’s Largest Sharing Service for the Web


Company’s Reach Now Comparable to 7th Largest Web Property

Clearspring Technologies, the leading widget network connecting publishers and advertisers to audiences on the social Web, today announced the acquisition of AddThis, the No. 1 bookmarking and content sharing service on the Internet. Together, Clearspring and AddThis will serve over 20 billion views per month and reach more than 200 million unique visitors, creating the most widely used set of content sharing services on the Web.

Both companies achieved market leadership by delivering distinct content sharing products – AddThis providing the market’s most widely used tool for bookmarking and sharing Web pages, and Clearspring as the company that introduced the concept of point-and-click tools enabling users to easily move content between Web sites. Together the companies will offer the most comprehensive set of sharing tools available – becoming the de facto universal content sharing platform for Web publishers and end users. The collective footprint of the combined entity will reach a worldwide audience comparable to the 7th largest Web property.

“The Internet is becoming the backbone for digital communications – an essential part of our everyday lives,” said Ted Leonsis, chairman of the board at Clearspring. “With the acquisition of AddThis, Clearspring is now at the forefront of that evolution, connecting digital content publishers and consumers via a single set of universally recognizable tools that enable people to easily communicate with content.”

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