With school back in session and families gearing up for the nightly homework grind, Ask.com announces the upgrade and expansion of its popular children's and tweens' search engine, Ask Kids (www.askkids.com). Built with Ask.com's proprietary search technology, Ask Kids delivers a search experience unlike anything for kids on the Internet today -- including more relevant, kid-friendly search results presented in the most graphically vivid display of any major search engine. The Ask Kids launch advances Ask.com's strategy of using its core search technology to fuel vertical search properties such as RushmoreDrive.com, the search engine for the Black community, launched in April 2008.
Studies prove that visual learning improves children's comprehension, retention, critical thinking, and organization.* Additionally, children are better at "mousing" than typing. Ask Kids was built with this in mind, and organizes search results in a graphically vivid three-panel display that includes SmartAnswers and related images, current events, videos and encyclopedia results. For example, a child who enters the query "George Washington" will see options to narrow their results with "Facts on George Washington," along with options to expand their results to learn about the "Declaration of Independence," "American Revolution," and "Mount Vernon."
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