AOL to Include ESPN Content via Syndicated Video Player

ESPN’s First Online Video Syndication Agreement to Deliver Short-Form Sports Programming from ESPN.com to AOL Video and AOL Sports

ESPN and AOL announced that ESPN.com will make its short-form online video content accessible directly through AOL Video (http://video.aol.com), and AOL Sports (http://sports.aol.com/), marking the first time ESPN has syndicated its video content through an Internet portal. ESPN will offer highlights from games and major sporting events as well as video clips from ESPN original programming via an embedded ESPN video player. The ESPN channel page (http://video.aol.com/video-category/espn/112704) launched yesterday on AOL Video.

“ESPN.com video is second to none, and we are excited by the expanded reach afforded us through this syndication agreement," said Matt Murphy, Senior Vice President, Digital Video Distribution at ESPN. "Working with AOL allows us to offer new benefits to fans and advertisers--viewers can now access the programming they want, whether they are on ESPN.com or AOL’s portal, while our advertisers benefit from a larger online video audience than ever before. The potential is tremendous and we hope fans will be seeing more syndicated video from ESPN.com in the future.”