Monday, February 11, 2008

All Games, from First Round through Championship: CBS's 2008 NCAA March Madness on Demand


CBS's Emmy Award-Winning Live Video of the NCAA Division I Men's Basketball Championship Will Encompass All 63 Games

CBSSports.com, in partnership with CBS Sports, CSTV and the NCAA, today announced that in 2008, for the first time, its NCAA March Madness on Demand (MMOD) service would give users the ability to view all 63 games* of the NCAA Division I Men's Basketball Championship, from the first round of the tournament through the Men's Final Four(R) and Championship in San Antonio.

NCAA March Madness on Demand is the Emmy award-winning** video player that provides live streaming video of the NCAA Division I Men's Basketball Championship. Since its inception in 2003, MMOD has traditionally provided live video of the first 56 games of the NCAA Division I Men's Basketball Championship as they are broadcast by CBS Sports, with local broadcasts being subject to blackouts.

"In its sixth year, March Madness on Demand continues to maximize the network's NCAA bundled rights across all platforms of the CBS Corporation with the wide distribution of CBS Sports' game coverage, promoted by CSTV and available via CBSSports.com and NCAA.com," said Sean McManus, President, CBS News and Sports. "The expansion, to include all 63 games, will enhance the total March Madness experience of college basketball fans everywhere."

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