The popular social networking site MySpace has announced that it is to give users' personal details to advertisers to use in highly targeted ads.
Users' details will be perused to find out their likes and dislikes and then MySpace will sell them in ten neat categories, consisting of finance, auto and so forth. By using this tactic, MySpace may see a massive growth in revenue, reports the New York Times.
Jeff Chester, executive director at the Center for Digital Democracy in Washington, told the paper: "People should be able to congregate online with their friends without thinking that big brother, whether it is Rupert Murdoch or Mark Zuckerberg, are stealthily peering in." Rupert Murdoch is the head of News Corp which owns MySpace and Mark Zuckerberg founded Facebook. MySpace, which was founded in August 2003, currently has over 200 million accounts, providing a mine of information for advertisers.
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