Young Europeans are likely to spend more time on the internet during the week than in front of the television, according to a new survey from the European Interactive Advertising Association.
The survey showed that approximately 60 per cent of Europeans can now access the internet. And now there are 12 percent more over-55s using the internet and eight percent more women, the research discovered. Alison Fennah, the executive director of the EIAA, told the Associated Press: "Our Mediascope study shows consumers are using the internet for function and fun as their media world becomes truly digital." A full 82 percent of young people in Europe report getting on the internet at least five days per week and overall 42 percent of users log on to a social networking site at least once per month.
The survey also found that the vast majority - 80 percent - of Europeans use broadband to connect to the internet.
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