The chairman of the Federal Trade Commission (FTC) has been urged by two senators to subject the proposed acquisition of DoubleClick by Google to in-depth examination.
Google wants to buy the internet advertising giant DoubleClick for $3.1 billion, but the deal has been held up while the FTC examines whether it could violate antitrust laws. Now Senator Orrin Hatch, a Republican from Utah and Senator Herb Kohl, a Democrat from Wisconsin, have both called on the FTC to seriously look at whether the deal could hurt competition on the internet.
The two senators wrote: "While we have not reached any definitive conclusion regarding this issue, we urge that you only approve the merger if you determine that it will not cause any substantial lessening of competition with respect to internet advertising." Google's proposed acquisition of DoubleClick is only one episode in a recent scramble by the big internet companies to grab a piece of the lucrative internet advertising sector. For information on other digital products and services visit www.broadbandnational.com
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