Internet search engine giant Google is reportedly in talks with both Sprint and Verizon about putting its software on mobile phones.
The Wall Street Journal reported earlier this week that talks between the companies are at an advanced stage. By entering into the wireless world, Google would have a new arena for its advertising. It already holds a dominant position in the lucrative sector of online advertising. Avi Greengart, an analyst for Current Analysis, told Reuters: "If Google is going to make a splash, it's going to have to say (to operators) 'offer our phone and we'll share the revenue'."
According to the report in the Wall Street Journal there will be an announcement in the next two weeks that "GPhone" software will be available to consumers by mid-2008. However, others have said that a deal with mobile operators is still a long way off. Use of other carriers' mobile networks is key to any Google wireless plans.
No comments:
Post a Comment