The popular social networking site MySpace is to become available over cell phones, it has been announced.
A free version of the site, supported by ads, is being launched today that will allow users to search for contacts and send and receive messages. Rupert Murdoch's News Corp, the company that owns MySpace, is attempting to expand its mobile advertising. John Smelzer, senior vice president of mobile at Fox Interactive, the division of New Corp that runs the company's internet activities, said: "Accessing the internet from your mobile phone will soon be as common as text messaging and voice calling.
"Over time, the most targeted ads will be on mobile." Recently MySpace announced that it is to give its users' information to advertisers for use in targeted advertising. Users' information will be categorized into ten subject headings, such as auto and finance. MySpace is expecting the move to garner millions in revenue, the New York Times reported.
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